Website
Later, and never
What we plan to add after launch, and what we have decided not to build, with the reason for each.
Coming laterv2
| Item | What it does |
|---|---|
| AI summary v2 | A short summary of your reviews, made only when a visitor clicks "Summarise", labelled as AI and paid in credits. |
| Facebook reviews v2 | The second source, with its own header and attribution. Never mixed into Google's average. |
| Per-service widget v2 | Reviews that mention a treatment, such as aligners, on that treatment's page. |
| Recent-review toast v2 | A small note about one real review, once per visit, never invented activity. |
| Review ticker v2 | One line of short reviews scrolling slowly, paused when motion is reduced. |
| Email-signature badge v2 | 4.6 from 57 as an image link for your team's emails. |
| Fairview score badge v2 | Your review score with its date, linking to how it is worked out. |
| CSV export v2 | Your reviews and widget numbers as a file. |
| White label v2 | A custom domain for the tag and hosted page, priced as a count on the Agency plan. |
NeverWon't build
| Item | Why not |
|---|---|
| Scraping testimonials | Copying reviews from sites you don't own breaks their terms and the author's consent. |
| AI case studies | Stories written by AI from reviews put words in patients' mouths. |
| Review gating | Sending only happy customers to Google is against Google's policy and the FTC rule. Everyone gets the same ask. |
| Gifts or discounts for reviews | Paid reviews are fake reviews under the FTC rule and Google's policy. |
| "Verified" certificate | We can't verify a business, so we won't sell a seal that says we did. |
| Made-up counters | "12 people booked today" is pressure, not proof. We only show numbers we can back up. |
| Generic trustmarks | Badges that look official but certify nothing mislead visitors. |
These rules hold on every plan. Nobody can pay to switch them on.